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Business & Tech

Downtown Signs Have Taken on New Look in Peekskill

Council to continue efforts to improve appearances, educate merchants about compliance with city regulations in historic district

Peekskill officials expressed pleasure – with a note of civic pride –
during a review of downtown commercial signs featuring then-and-now photos of a
couple of dozen locations in 1990 and 2011. Common Council members and planning officials praised the improved, more inviting appearances of the sites but
acknowledged that there are still concerns that need attention.

“Signage Review in the Downtown Historic District” was presented during a
City Hall meeting Monday, May 2, by Jean Friedman, city planner, and
Anthony Ruggiero, director of the Planning and Development Department.
Utilizing guidelines in place since 2002 the city has encouraged businesses to replace undesirable banners, signs and posters with more attractive versions, Friedman said. “Historic preservation does make a difference.”

Continuing concerns, which the city plans to address through education of
merchants, include:

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  • “Open” signs. Non-flashing lighted signs are being
    permitted. Many such signs now use light-emitting diodes instead of
    traditional neon gas. Flags and paper signs are alternative tools for
    announcing an establishment is open for business.

  • Paper signs. The city has received complaints
    about cluttered appearances, especially when the signs cover more than the
    permitted amount of window space.

  • Sandwich boards. Council members voiced
    preferences for a historical look and neat blackboards without
    bulletin-board-style clutter. Criticism was directed at white boards and
    contemporary plastic boards.

  • Balloons and pennants, especially near curbs
    where they could affect parked or moving vehicles.

  • Placement of signs on narrow sidewalks so as not
    to impede pedestrians.

  • Cost of bring nonconforming signs into
    compliance with city requirements.

Council members voiced a desire not to be overly restrictive and said
improved, attractive signage can bring more customers to a business.

City officials will prepare a bilingual letter (English and Spanish)
about signage to all merchants in the downtown district, followed by staff
visits to discuss compliance and the removal or replacement of nonconforming
signs. Summonses will be issued if necessary.

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Friedman will develop guidelines for district signage, along with a
proposed timeline for compliance, and present them to the council for
consideration.

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